8 Black Owned Brands Available at Major Retailers

Black owned natural hair products at major retailers
When I first went natural in 2010, there were very few black owned brands available “on-the-ground” at major retailers  or even in local beauty supply stores.  I lost count of the number times I wanted to try a product, only to find that the shipping costs were prohibitive to my product “junkeeism”.  But as natural hair care has gained traction, major retailers have taken notice.  Now you can find more and more of your favorite black-owned, natural hair brands at major retail outlets.  At the end of 2014, there was a renewed focus on supporting black business and black owned brands. With the growing accessibility of these brands, you can now do so with ease.  Even if these products are not available in your particular area, you can purchase online for low or free shipping.  And of course, Amazon sells these products online for low and free shipping, as well.  With all of these options, it makes it much easier to support black-owned business who develop quality products for natural hair.

Miss Jessie’s

Miss Jessie’s, founded by Miko and the late Titi Branch,  is a pioneer in the world of natural hair.  It was one of the first product lines to be offered at major retail outlets — thus paving the way for others.  Miss Jessie’s can be found at Target, Walmart, Walgreens, CVS, and Sally Beauty Supply nationwide.

Although Miss Jessie’s can be pricey, you can often find great sales at your favorite retailers — so stock up when you see the savings!  Check out the Miss Jessie’s website to find out where to buy their products in your state.  If you are considering Miss Jessie’s, try the Curly Pudding or Curly Meringue.


SheaMoisture is another natural hair brand that is a veteran in its role as national brand.  Many transitioners and new naturals turn to SheaMoisture due to its accessibility at an affordable price.  SheaMoisture can be found at stores like Walmart, Target, CVS, and RiteAid. I was surprised to find out that they are also sold at grocery stores like Shoprite and Giant.  Because of its great track record in natural products, it has expanded to hair dyes, makeup, and body products.  Crowd favorites include: Coconut & Hibiscus Curl Enhancing Smoothie and Raw Shea Butter Moisture Retention Shampoo.


Curls carries a set of natural hair products for the entire family.  Founded in 2002 by Mahisha Dellinger, Curls is a natural hair brand that is the byproduct of her extensive chemistry background.  Curls can be found at Target, CVS, Walgreens, Walmart, Duane Reade, and Nordstrom Rack.  Try the Curl Control Paste, and Creme Brûlée for styling with amazing results.

Alikay Naturals

Created by YouTube Guru, Rochelle Graham and her husband, Alikay Naturals includes natural ingredients inspired by her grandmother.  Just last year, Alikay Naturals showed up on Target shelves and in 2015 you will be able to purchase her products at Sally’s Beauty Supply.  Interested in trying Alikay Naturals? Then you must try the Lemongrass Leave-in Conditioner.

Karen’s Body Beautiful

Created by Karen Tappin, Karen’s Body Beautiful is an organic natural hair care line that is designed to counter an industry with many carcinogens and preservatives.  Her line of hair and body products can be found Target stores and HEB stores.  Their most popular product is Sweet Ambrosia Leave-in Conditioner.

Oyin Handmade

This Baltimore-based company was founded by Jamyla Bennu. This ingredient-conscious line uses honey — “oyin” means honey — as its base.  For years, natural hair enthusiasts have raved about their products, but they were mostly available online.  Now you can find them at select Target stores nationwide.  Interested in finding out where you can purchase their products?  Check out where their products can be purchased in your state.  Whether you find them online or on-the-ground, make sure you try Hair Dew, which is their most popular product.

Thank God I’m Natural

Founded by Chris-Tia Donaldson, Thank God I’m Natural, is a natural, organic brand that can now be found at Target Stores (as of March 1, 2015)! Chris-Tia prides herself on creating products in “small batches using the finest natural and organic ingredients for maximum freshness”.  Product ingredients include shea butter and olive oil; but [thankfully] they don’t include parabens and phthalates.

Eden BodyWorks

Eden BodyWorks was founded by Jasmine Lawrence when she was just 13 years old! You may have seen her on Oprah. Her products are “wellness and beauty inspired by nature”.  They are designed to help your hair feel “softer, stronger, and healthier”.  These products can be found at Walmart, HEB, CVS, Walgreens, CVS, Kroger, Target, and Sally Beauty Supply.  To find out where to buy their products near you, check out their website and click the “Where To Buy” tab.

 What are some of your favorite black-owned natural hair products that you purchase “on the ground”?


7 thoughts on “8 Black Owned Brands Available at Major Retailers

  1. latoya graham

    Black women have buying power. I buy black owed products alot. The only other product I use is WEN.Black women need to control our own natural products. All the other lines are trying to make natural products, Don’t be fooled don’t sellout.

  2. Lee Torrey

    Excellent piece Tamara, it’s important to get this info out there so that we can show support. I ran a press release the other day for my website and added some info about Chris-Tia’s company in it. TGIN in Target stores, gotta get out and buy and keep these businesses going and growing. Teamwork makes the dang dream work! #supporteachother

    1. Tonia

      Absolutely…..I have been making a conscious effort to not only by black hair care products but go to black beauty supply stores first even if the price is a bit more. We have the power of buying a supporting one another.

  3. Fefe

    I have tried a few of these lines and my hair said No Way!..but Alikay Avocado Mask i do buy…i mostly purchase from Small Black Business that make homemade handmade products. My fave is Ynobe, Shee Be Kurlie, and Tangles And Beyond. I’ve used these companies for the last 3yrs and hair thanks me everyday!


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